Digital Experience Strategies

Analysis which allows you to track your competitors, understand their approach, and figure out what your brand might be missing out on.

A UX persona is a fictional character which represents your target users. Personas allow you to better understand your target audience and make design decisions accordingly.

The practice of testing how easy a design is to use with a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs. 

A wireframe will make use of placeholders and focus on the overall structure of a website. A prototype will make use of the actual design and functional interactively.

Maps which show the relationship between a customer and an organization over time and across all channels on which they interact with the business. These maps show how customer experiences meet customers’ expectations and find areas where they need to improve designs. 

Responsive design allows users to access content across multiple device resolutions, whether its phone, tablets, or desktop computers.